Advertising

Advertise on PlayerPlanet

PlayerPlanet is the online community where musicians and singers build profiles to get discovered and hired, and where band leaders, producers and event planners come to find them. If your business serves musicians, your ad can sit in front of exactly that audience. Here is how it works and what to send us.

Where your ad can appear

Two ways to reach the PlayerPlanet audience

Broadest reach

Homepage Banner

A banner on the PlayerPlanet home page, seen by everyone who arrives at the site: performers, band leaders and anyone looking for talent. Every advertiser appears here in rotation, whatever their targeting.

Targeted

Profile Page Ad

A banner at the bottom of each performer's profile page. Because the page is about one specific performer, your ad can be matched to who is being viewed: their instrument category, and optionally their city.

Profile Page Ad options

Choose how narrowly you target

Instrument category

Shows on: profiles of performers who play any instrument in the category you choose.

Example: a drum shop on every Drummers profile.

Category and city

Shows on: profiles that match both the category and the city.

Example: a guitar teacher on guitarist profiles in Honolulu.

City only

Shows on: every profile whose city matches yours, whatever the instrument.

Example: a rehearsal studio on every Hilo profile.

Untargeted

Shows on: every public profile.

Example: maximum reach across the whole site.

Categories you can choose from:

Singers
Guitarists
Bassists
Keyboardists
Drummers
Percussionists
Brass
Woodwinds
Strings

A performer who plays several instruments counts in every matching category. A bassist who also plays rhythm guitar can show a bass ad or a guitar ad.
City matching uses the city a performer typed on their profile, ignoring capital letters and extra spaces. People spell cities differently, so it is best-effort: a profile spelled another way may not match. Ask us which spellings are in use before you choose a city.
A targeted ad only shows on matching profiles, so a narrow target in a small category reaches fewer people. We can tell you how often your ad would show before you commit.

How it is shared

Fair rotation, honest numbers

Each time a banner space is shown, one advertiser is picked at random from those eligible for that page, so every eligible advertiser has an equal chance. There is never more than one banner on a page.

Every ad is clearly labelled Advertisement and opens your website in a new tab. We count impressions and clicks on our own servers, leaving out automated traffic, and your link arrives with a utm_source=playerplanet tag so you can check the visits in your own analytics. We can also email you a report of your impressions, clicks, click-through rate and share of views for each placement.

No pop-ups, no auto-playing video or sound, and no third-party ad scripts or cookies.

What to send us

Banner image specifications

970 × 90 px the recommended size, a standard wide banner

Format: JPG, PNG or WebP, up to 5 MB.
728 × 90 also works. It is the classic leaderboard size and simply fills less of the banner space on a wide screen.
Keep text large and minimal. The banner scales down on phones, so a few bold words read far better than a sentence.
Anything larger than 970 pixels is scaled down when we upload it.
Also send: the web address your banner should link to, and a short description of the banner (up to 120 characters) that screen readers will read aloud.

Ready to advertise?

Tell us your business, your website link and which placement fits, and we will take it from there.

support@playerplanet.net or use the contact form

PlayerPlanet · Pacific Star Media LLC